Florist Beckton Privacy Policy

Introduction

Florist Beckton is committed to protecting your privacy and personal data. This Privacy Policy sets out how we collect, use, retain, and safeguard your information when you place orders with Florist Beckton from Beckton and surrounding districts. Our practices comply with the General Data Protection Regulation (GDPR) and UK data protection laws. Please read this policy carefully to understand your rights and our responsibilities.

Scope of This Policy

This Privacy Policy applies to all customers who place orders with Florist Beckton in Beckton and surrounding districts. It covers personal data collected via our website, phone, and in-person, ensuring that all such data is managed lawfully and transparently.

What Data We Collect

When you interact with Florist Beckton, we may collect the following categories of personal data:

  • Identification Data: Name, title, and contact details (such as address, telephone number, and, where provided, email address).
  • Order Information: Details of orders placed with us, including delivery addresses, recipient names, and any special instructions.
  • Payment Information: Transaction details (note: sensitive payment card data is processed securely via our payment processors and not stored by us).
  • Correspondence: Records of any correspondence with us, including queries, feedback, and complaints.
  • Technical Data: IP address, device type, browser information, and browsing activity if you use our website.

Lawful Basis for Data Processing

We process your personal data in accordance with GDPR requirements and only under the following lawful bases:

  • Contractual Necessity: Most of the data we collect is required to fulfil your order, arrange delivery, and provide a satisfactory customer experience.
  • Legal Obligations: We may process your data to comply with legal responsibilities, such as accounting, record-keeping, and tax regulations.
  • Legitimate Interests: Where it does not override your rights, we may process data for legitimate business purposes such as service improvement, fraud prevention, and system security.
  • Consent: For optional activities, such as marketing communications, we will request your explicit consent.

How We Use Your Data

Your personal data may be used for the following purposes:

  • Processing and fulfilling your flower orders.
  • Arranging delivery to you or your chosen recipient in Beckton and surrounding areas.
  • Responding to your enquiries and providing customer support.
  • Improving our products, services, and user experience.
  • Complying with legal and regulatory requirements.
  • Sending you information about your order, and, where you have agreed, marketing offers or updates.

Data Retention

Florist Beckton retains personal data only as long as necessary for the purposes set out in this policy. This includes retaining:

  • Order and contact information for up to seven years to comply with legal obligations and for ongoing customer service.
  • Payment transaction records for the legally required period to assist with accounting and fraud prevention.
  • Correspondence and query records for up to two years after resolution.
  • Marketing data for as long as you have consented to receive communications. You can withdraw your consent at any time.

Once data is no longer required, it is securely deleted or rendered anonymous.

Data Processors and Third Parties

To provide our services, we may share your data with certain third-party processors who help us operate our business. These include:

  • Payment Processors: Securely process card or electronic payments on our behalf. Payment details are encrypted and not stored in our systems.
  • Delivery Partners: Assist in delivering flowers to your selected address.
  • IT and System Providers: Host our website, manage data securely, and provide support services.

We ensure all third-party processors comply with GDPR, agree to strict confidentiality terms, and process your data only as necessary for their contracted purposes.

Data Security

We have implemented appropriate technical and organisational measures to protect your data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. Staff handling your data are trained in privacy procedures, and we regularly review our practices and security systems to ensure ongoing protection.

Your Rights as a Data Subject

As an individual whose data we process, you have the following rights under GDPR:

  • Right to Access: Request a copy of your personal data held by Florist Beckton.
  • Right to Rectification: Request correction of inaccurate or incomplete personal data.
  • Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data, subject to certain exceptions (e.g., legal obligation).
  • Right to Restrict Processing: Ask us to restrict the processing of your data in certain circumstances.
  • Right to Data Portability: Receive your data in a structured format and ask for it to be transferred elsewhere, where feasible and lawful.
  • Right to Object: Object to processing where our lawful basis is legitimate interest or for direct marketing purposes.
  • Right to Withdraw Consent: Where we process data based on your consent, you can withdraw it at any time.
  • Right to Lodge a Complaint: Raise concerns with the UK Information Commissioner’s Office or your local supervisory authority regarding our data practices.

Policy Updates

Florist Beckton may revise this Privacy Policy from time to time to reflect changes in laws or our services. Significant updates will be brought to your attention when you next use our service or via prominent notices on our website. We recommend reviewing this policy periodically for the latest information.

Contacting Us

If you have any questions about this Privacy Policy or how your personal data is handled, please contact us using the details provided on our website or at our Beckton premises. We are committed to working with you to resolve any concerns or queries you may have regarding your privacy and personal data use.